Using Small Business Finance Software – Is Like Shooting Hoops
I really love helping business owners with their business finances who use our small business finance software. So I spend the majority of my days sitting at my desk working on the computer and phone. It seems that the work never ends. There are hundreds of thousands of small business owners out there who need help on their finance lines.
The sedentary working life isn’t good for my health, so Brian, my Chief Operating Officer and I like to get out and get some exercise. It makes us feel better and clears our heads; and that makes us more efficient when we are at our desks.
Yesterday it was cold in Florida, so instead of going for a long walk outside, Brian wanted to go to the gym and shoot hoops on the basketball court instead. Okay, I was game for something new, so I decided I’d go along and learn to shoot hoops and get my workout that way.
First thing I had to learn was how to hold the basketball and the basic technique of flipping my wrist to propel the ball up and toward the hoop. Once I had that down it was learning about where to look when I was shooting the ball so it would go through the hoop.
I quickly realized that if I aimed dead center at the rim of the hoop that I could be a little off to the left or right with my shot and it would still go through the hoop. Then it became – how much energy I put into shooting the ball. Too little and the ball would not get up and over the rim. Too much and it would bounce off the backboard or just fly over the hoop.
I started thinking about our small business finance software that we sell to small business owners to increase their income in relation to shooting hoops. Once you have the basic small business finance fundamentals down you can make the basket [get the customer sale] almost every time and control your business money at the same time. With our small business finance software it is very easy. And to make it even easier, I do webinars from time to time to show you how easy it to implement this finance software for the business owner. Find out more about these webinars by visiting the site in the resource box at the bottom of this article.
Aiming and planning for the correct income target, and using the power of the finance software and promoting gets you the win of more sales almost every time. Tweaking the aim of your promotional efforts with the right message to the right audience captures the customer. The incorrect message to the right customer can bounce right off the backboard and get you nothing in return.
With some recent changes at Google, we have put together an internet marketing package to make our services even better for small business finances– but that is another story for another article – coming soon.